Play, Rate & Review Program Terms & Conditions

The Mattel Play, Rate & Review Program offers invited customers ("Play, Rate & Review members") access to certain products listed at a dedicated website ("playratereview.shop.mattel.com") at no cost in order to encourage independent customer reviews at MattelShop.com, Fisher-Price.com, and Mattel affiliated websites, to provide customer feedback to product suppliers, and to further publicize certain products ("Play, Rate & Review products"). Your participation in the Play, Rate & Review program is subject to these terms and conditions (the "Terms & Conditions") and constitutes your acceptance of these Terms & Conditions. Play, Rate & Review is open only to residents 18 years or older of the 48 contiguous United States, limit one (1) account per household. The Play, Rate & Review Program is operated by Bazaarvoice on behalf of Mattel. Employees of Mattel and its affiliates, vendors, and suppliers are not eligible to participate in the Play, Rate & Review Program.

These Terms & Conditions incorporate the Mattel Privacy Statement and the Customer Ratings and Review Service ("CRR Service") Terms of Use, and may be updated from time to time. Reviews will be shared with Bazaarvoice, who may distribute them on shop.mattel.com and to third-party retailers. Any personal information you share in connection with the Play, Rate & Review Program is subject to the Mattel Privacy Statement. All terms and conditions governing your use of shop.mattel.com (the "Web Site Terms of Use") and the CRR Service also apply to all Play, Rate & Review-related communications and to your participation in the Play, Rate & Review Program, unless otherwise stated. In the event of any conflict between these Terms & Conditions, the Web Site Terms of Use, the CRR Service Terms & Conditions, and the Mattel Privacy Statement, these Terms & Conditions shall take precedence with respect to your participation in the Play, Rate & Review Program. 

Participation in the Play, Rate & Review program requires adherence to Bazaarvoice’s Authenticity Policy and all submitted content will pass through the Bazaarvoice Authenticity Strategy Management System and may entail a manual or automated evaluation for inauthentic content or actions. Per the policy, content deemed inauthentic, fraudulent or in violation of any of Bazaarvoice’s Authenticity Policy or these Terms and Conditions will be rejected and removed.

Products provided to participants in the Play, Rate & Review Program may be provided by a third party or manufactured specifically by or on behalf of Mattel or its affiliates.

You must be at least eighteen (18) years of age to participate and live within the contiguous United States (excluding Alaska, Hawaii or Puerto Rico). Shipments to P.O. Boxes are not permitted, so a full street mailing address is required.

You acknowledge and agree that all Play, Rate & Review products are:

  • Promotional offers to you and are not sold to you.
  • Provided to you on an "as is" basis. Mattel makes no product warranties to you and accepts no responsibility for return, repair, refund, or replacement. Mattel will only deliver Play, Rate & Review products selected by you to the delivery address associated with your Play, Rate & Review member account provided by you when signing up for the Play, Rate & Review Program. Your ongoing right to participate in the Play, Rate & Review Program and your eligibility to receive Play, Rate & Review products are at Mattel's sole discretion. If your test toy has missing parts, is broken when you receive it, contact PRRCustomerCare@mattel.com for a replacement. Please do not attempt to repair a defective or broken toy.


In consideration of the opportunity to participate in the Play, Rate & Review Program, you agree that you:

  • Will include a statement that you received the product for free through the Mattel Play, Rate & Review Program in exchange for your honest opinion.
  • Follow the Writing Guidelines and adhere to Bazaarvoice's Authenticity Policy to personally write and submit independent and unbiased reviews on playratereview.shop.mattel.com and not review any product where you have a conflict of interest due to any relationship you have with the product manufacturer.
  • Should you fail to submit reviews or if Mattel or Bazaarvoice finds your reviews to be inauthentic, fraudulent or in violation of the Authenticity Policy, Mattel has the right to deactivate your account with or without notification.

  • Will take all necessary steps to ensure that any nonpublic information made available to you in relation to any Play, Rate & Review products or the Play, Rate & Review Program is kept confidential and use such information only for the purposes of your participation in the Play, Rate & Review Program.
  • Will personally write and submit independent and unbiased reviews of Play, Rate & Review products
  • Will not include any unsubstantiated claims in your review
  • Will not modify or alter the product in a way that affects product performance
  • Will not sell, exchange, return for money, or give possession of any Play, Rate & Review product to any person outside your immediate family, or delegate to anyone else the opportunity to write or submit a Play, Rate & Review product review.
  • Not create or utilize more than one Play, Rate & Review account per person, or operate an account on behalf of someone else. If your account has been previously deactivated by Mattel, you cannot create another member account.
  • Not own or operate more than one (1) Play, Rate & Review member account per household.
  • Provide true, accurate, complete and current information in your member profile. If you provide false or incomplete information or if Mattel has reasonable grounds to suspect information is incorrect, Mattel has the right to deactivate your account.
  • Are not an employee of Mattel, their affiliates, their vendors, or their suppliers, and will not use your Play, Rate & Review membership for promotional or self-marketing purposes, including on job websites such as LinkedIn.com.
  • Are not an employee of any entertainment studio or any toy designer, manufacturer, or distributor.
  • Will receive marketing and promotional emails regarding Mattel and Mattel affiliate products and offerings. (You can always unsubscribe by following the instructions in each email you receive.)

Your ongoing right to participate in the Play, Rate & Review program and your eligibility to receive Play, Rate & Review products is at Mattel's and Bazaarvoice's sole discretion. Mattel and Bazaarvoice reserve the right to remove your account from the Play, Rate & Review program at any time without notice or notification.

The Mattel Privacy Statement also applies to your participation in the Play, Rate & Review Program and describes how Mattelhandles using third-parties like Bazaarvoice to collect and use personal information, including potentially sharing your name and mailing address with other third party vendors who may be responsible for shipping Play, Rate & Review products to you and/or providing other services on our behalf. These service providers are not allowed to use your information for unrelated purposes. For more information, see the Mattel Privacy Statement at http://corporate.mattel.com/privacy-statement.aspx.

Mattel reserves the right to use product reviews for additional marketing and promotional purposes, along with the reviewer's first name and last initial but no other personally identifying information without express consent of the reviewer. Mattel may, in its sole discretion, elect not to post reviews.

Revisions and Continued Use

Mattel reserves the right to amend any of these Terms & Conditions, including the policies, guidelines, or other information on playratereview.shop.mattel.com, at any time and at Mattel's sole discretion. Any changes are effective upon posting a change notice or new terms and conditions on playratereview.shop.mattel.com and/or on your Play, Rate & Review member account page. You are responsible for reviewing the new terms and conditions and any applicable changes or notices. Your continued participation in Mattel's Play, Rate & Review Program after the posting of any changes constitutes your acceptance of such changes. If you do not agree to any changes to these Terms & Conditions, you must discontinue participating in Mattel's Play, Rate & Review Program and immediately notify Mattel of this via the Contact Us web form under Your Account, which is accessible after being signed into your account.