Welcome to Mattel's PLAY, RATE & REVIEW Program!

You're invited to share your feedback about new or existing Mattel products! As a program member, you'll have the opportunity to be selected to receive free items to sample. In exchange, you agree to write insightful reviews about the products you receive. Your valuable comments will help other customers make informed buying decisions.

Some of these products haven't hit the market yet, so your opinion may be among the first collected. Mattel does not influence the opinions of Play, Rate & Review members, and we don't modify or edit reviews. A review collected through this program will feature a special "Received Sample" badge.

See Additional FAQs

Why does this program exist?

We value customer feedback about products, and so do other shoppers. Mattel's Play, Rate & Review Program lets our most trusted, invite-only reviewers provide honest, unbiased feedback about new or existing products.

How do I become a member?

Membership to the Play, Rate & Review Program is granted on an invite-only basis. We will periodically invite select customers to join the program based on membership availability. We're especially interested in customers who enjoy sharing their thoughts and opinions about the products they use.

As a member, do I have to write reviews to stay in the Play, Rate & Review Program?

Yes. Authentic reviews help customers make informed buying decisions, and through this program, we hope to generate even more feedback. Therefore, members need to review all the sample products they receive in order to remain in the program.

Do members have to write positive reviews to participate?

No. We encourage members to write honest, unbiased, and authentic reviews. Each review will be posted unedited on the product's detail page, whether or not it's a favorable review, provided the member follows Mattel's Review Writing Guidelines.

Do Play, Rate & Review members get paid to write reviews?

No. Members are not paid to participate in the program or to write product reviews, positive or negative. By participating in the program, you do not enter into any kind of employment, fiduciary, or other type of special relationship with Mattel, and you may not use your Play, Rate & Review membership for promotional or self-marketing purposes, including on job websites such as LinkedIn.com.

Are reviews collected through the Play, Rate & Review Program labeled differently?

Yes. Member reviews are submitted only through the playratereview.shop.mattel.com website, and to ensure authenticity, any review gathered through this program is distinguished with a special "Received Sample" badge.