Frequently asked questions

Program Eligibility
How It Works
Member Profile & Account
Offers & Invites
Writing & Submitting Reviews
Submitting Photos
Contact
Code of Conduct

1. Program Eligibility

Members must follow the Writing Guidelines and adhere to Bazaarvoice’s Authenticity Policy to submit timely, authentic reviews for all products received.
Members cannot sell, exchange / return for money any products received through the sampling program. Products should never be selected with the intent to resell.
Members cannot have more than one account per person, nor can they operate an account on behalf of someone else.
No more than one (1) member account is allowed per household.
Members cannot give possession of the products to any other person outside of their household. Family or friends that do not live at your household cannot receive your products. Products should never be selected with the intent to gift or give away.
Members must be at least 18 years of age and agree / follow the program Terms & Conditions and Code of Conduct.
Members must live within the contiguous United States (excluding Alaska, Hawaii or Puerto Rico).
Members must have a complete profile, including a valid shipping address and phone number. We cannot support shipments to P.O. Boxes so a full street address is required.

2. How It Works

What is the Mattel Play, Rate & Review Program?

The Mattel Play, Rate & Review Program enables a group of Mattel customers to try products in exchange for honest reviews. Reviews help other customers make educated purchase decisions. You've been invited to join Play, Rate & Review based on the trust you've earned in the community for writing accurate and insightful reviews or your involvement in one of the Mattel trusted digital communities.

Since Play, Rate & Review Members sometimes receive access to products that are not yet available on the market, your opinions could be among the first Mattel receives. When products are not yet available on retailer sites, we'll save your reviews and post them once they are.

Mattel does not influence the opinions of Play, Rate & Review. All reviews collected through this program will be labeled as such on retailer sites.

How does the program work?

Receive your invitation and register by filling out your member profile
Receive notification when an offer is available, then log in to your Play, Rate & Review account and select your product(s)
Product arrives at your provided address
Try the product and let us know what you think
Enjoy your product - it's yours to keep!
Be on the lookout for future offers

3. Member Profile & Account

Why does the registration form / member profile request information about me?

The personal information in your profile will be used for Play, Rate & Review program administration only. We will curate offers based on the information provided in your member profile and share your confirmed shipping address and contact information with our brand partners for the purpose of shipping products you’ve selected. The Mattel Privacy Statement applies to your participation in the Play, Rate & Review community and describes Mattel practices regarding collection and use of personal information.

How do I change or update information in my member profile?

You can login to your account and use the “Update Your Interests” link on the My Profile tab to update your member profile at any time. Please make sure to keep your information up to date.

How many accounts can I have at the same household?

Only one user account is permitted per household. Duplicate accounts at the same household will be deactivated.

Can I invite my friends to join the Play, Rate & Review?

At this time, participation in Mattel’s Play, Rate & Review Program is limited to select consumers who have been invited by Mattel to join.

Are Mattel employees eligible to become Play, Rate & Review Members?

No. Mattel employees, their affiliates, vendors, and suppliers are not eligible to participate. Employees of any entertainment studio or any toy designer, manufacturer, or distributor are also ineligible.

Will Mattel be sharing my contact information with vendors?

The Mattel Privacy Statement applies to your participation in Play, Rate & Review and describes our practices regarding collection and use of personal information. The Play, Rate & Review website is operated by a third-party which collects and shares personal information with Mattel in accordance with the Mattel Privacy Statement.

How do I remove myself from the Play, Rate & Review community?

If you choose to no longer participate in the Play, Rate & Review community, please login to your account and use the Delete Your Membership link on the My Profile tab. Members who delete their accounts will not be reinstated.

4. Offers & Invites

How do you decide who gets invited to offers?

Offers to try products are based on your interests and preferences indicated in your profile, along with past program participation. Be sure to carefully complete all your questions in the member profile and follow the writing guidelines when submitting reviews to be in good standing.

What types of products do you offer through the Play, Rate & Review Program?

Our team at Mattel carefully selects products to include in the Play, Rate & Review program. We base our selection on what we want your valued opinion on most and what we think you may have an interest in given the information you provide when registering.

When am I able to request a product?

You will receive a Play, Rate & Review offer email notifying you when a product is available for selection. When the product selection window is open, eligible members can browse and select available products. Quantities are limited and available first come, first served.

How many offers should I expect to receive?

We cannot guarantee the number of offers you will receive. This depends on a variety of different factors such as product availability, campaign targeting, etc. While we can’t guarantee offers, we encourage you to keep your profile up to date and make sure you leave timely reviews, as this will increase your likelihood of being invited to try a product.

Who are the products intended for?

Most of the Play, Rate & Review products are kid-focused items and meant for you to provide to your child. As the parent, you are responsible for writing the review, not your child. A review may only be completed by someone 18 years or older. If you intend to be the primary user of the product, then the product is intended for you and your feedback.

What if I receive an offer that I can’t use or am not interested in?

Rest assured - no one will be removed from the Play, Rate & Review community program for lack of selecting products. Only select products that you are interested in trying and reviewing. If you can’t use an offer, please do not select a product and leave the products for other members who are able to use them. You will only be in jeopardy of losing your Play, Rate & Review privileges if you do not review the products you receive within a timely manner.

Can I give products I receive from Play, Rate & Review to my friends and family?

All products you receive are meant for you to test. We allow product selection on behalf of someone in your household, such as an immediate partner or child; however, you may not give products to anyone living outside of your household.

Can I sell, exchange or gift products?

No, per the Play, Rate & Review Terms & Conditions, members are not allowed to resell, exchange or gift a product received through Play, Rate & Review to any other person or entity either online or offline. If a member is found to be selling or exchanging products, membership will be deactivated.

How do I return / cancel / modify my requests?

Returns are not supported within this website. You are able to cancel or change your product selection during the offer period, but not when the offer has closed. By selecting an offer, you are agreeing to try and review the product you receive. Refusing shipment may result in account deactivation.

Where can you ship Play, Rate & Review products?

We only support shipments within the contiguous United States at this time; excluding Alaska, Hawaii or Puerto Rico. Unfortunately, we cannot ship to P.O. Boxes, so a full street address is required.

How long will it take for me to receive a product to review once I request it?

Once a product selection period has ended, you will receive an email confirming that you should be on the look-out for a product shipment. We make every effort to ship your item(s) as soon as possible following the end of the product selection period. Typically, you'll receive your Play, Rate & Review product(s) within 5-7 business days following shipping, and you can view your order status by visiting your Play, Rate & Review Account Page. If there is a delay in shipment, you will receive an email notifying you of the delay.

Who will send me Play, Rate & Review products?

Product orders will be fulfilled by Mattel or a third-party and delivered via a trackable ground carrier (e.g., FedEx or UPS).

What if my product is lost in transit, delivered to the wrong address, arrives broken, etc.?

We are not able to reship products that are lost in transit or delivered the wrong address. Please be sure your address is up to date in your profile prior to making a product selection. If your product arrives damaged or broken, please use the Contact Us form under the My Profile tab in the portal, and we will determine whether the product can be reshipped.

Do I need to return the item after reviewing it?

No. Play, Rate & Review products are yours to keep!

5. Writing & Submitting Reviews

Where do I post my review?

When it is time to submit your review, we will send you an email specific to the products you sampled, with a direct link to a review submission form.
Another method is to log into your Play, Rate & Review account to see the list of products you have received under the My Products tab. You can tap the star next to any product you haven't reviewed yet to submit your review.

Please follow the Play, Rate & Review Writing Guidelines when submitting your review.

How quickly do I need to post my review?

We will send review reminder emails when it is time to post your review, but we encourage you to post review(s) once you have thoroughly used or tested the product. This will increase the likelihood that your opinions will be among the first to appear for new and prerelease items. To maintain membership in the program, be sure to submit your review no later than two weeks after you receive the product.

Am I required to write reviews about all Play, Rate & Review community products I select?

Authentic reviews are very important in helping shoppers make a buying decision. To maintain membership, you are required to review each product you receive within two weeks of receiving it. Failure to leave reviews in a timely manner influences whether you are included in campaigns to try and review products in the future and may be grounds for deactivation. Please be sure to follow the Play, Rate & Review Writing Guidelines when submitting your review to ensure you remain eligible for future offers.

Do members have to write positive reviews to participate?

No. We expect our members to write unbiased, honest and authentic reviews. All reviews will be posted unedited, regardless of whether they are favorable or not, provided the member follows the Writing Guidelines. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the program.

Where and when will my review appear?

Reviews may appear on the product detail pages for MattelShop.com or Fisher-Price.com, as well as our retail partners, in the same location as other customer reviews. Reviews by Play, Rate & Review members are distinguished with a special "Received Sample" badge as well as the disclosure required in the Writing Guidelines. All submitted reviews go through moderation, so there may be a delay - up to 72 hours - before you see it on the product detail page. Reviews that do not pass moderation will not be posted.

Why was my review rejected even though I followed the review writing guidelines?

Your review may be initially rejected in error or you may be in non-compliance with the Play, Rate & Review program. We automatically do an internal audit to confirm the status of a rejected review, so please wait a few days to see if it gets approved and posted.

What if I didn’t receive my product or have an issue with the product when it is time to leave my review?

If you have an issue with your product or product delivery, please do not submit this feedback in your review submission. Instead, contact us with any customer service issues using the Contact Us option under My Profile and we will help to resolve so you can leave an authentic review on your product experience.

Are reviews collected through the Play, Rate & Review community labelled differently?

Yes. To ensure authenticity, any reviews gathered through this program are badged to signify a free product was received.

Do Play, Rate & Review community members get paid for writing reviews?

No. Members are not paid to participate in the program, nor are they paid to write reviews.

6. Submitting Photos

Do I have to submit a photo of my sample with every review?

We recommend you submit photos with all your reviews. This increases the impact of your review and its relevance to other shoppers. The email inviting you to participate in the campaign states whether a photo is required or not, so please read the email and take note. We require you to submit photos for offers that request it, and we take your photo submission rate into consideration when inviting members to participate in future campaigns. Your review photo must show how the product fits or works in your life.

How will I know if a photo is required?

Photo requirements are stated in the email inviting you to participate in the campaign.

How do I submit a photo?

Complete step one (1) of the review submission form and then move on to step two (2), which allows you to add up to six (6) photos.
Before you progress to step two (2), check that your photo meets the requirements.
Select +Photo to add a photo.

What are the photo requirements?

When submitting images, please follow these guidelines:

Images must be in .png, .gif, or .jpeg format.
The file size must be 10 MB or less per image.
The image must be at least 100 pixels tall and 100 pixels wide.
You must be the sole author and owner the intellectual property rights in the photo.
The image must be of the product; stock photos will be rejected.
Objectionable images will be rejected.
All image submissions are governed by the Customer Ratings and Review Service “CRR Service” Terms of Use

What happens if I forget to submit my photo?

If you forget to upload your photo when submitting the review, then it will be counted as not including a photo. Unfortunately, we’re unable to upload photos to your review after you’ve submitted it.

What happens if I’m unable to upload my photo?

Please review the photo submission guidelines and check that your photo is compliant. Confirm that the file format, size, and pixel dimensions are correct. After checking all the requirements, please reach out to support before submitting your review, as we won’t be able to add your photo after the review is submitted.

Tips & tricks:

Identify the best lighting to capture your winning photo. Natural lighting is best.
Only take photos in high-resolution.
Make sure the product you are reviewing is clearly visible.
Have fun with it! Capture lifestyle imagery capturing the use in your everyday life.
Make this relatable to others, capturing the most important uses for this product in your opinion. Your review photo must show how the product fits or works in your life.

Do’s and don'ts when uploading a photo:

Note: The Mattel Play, Rate & Review Program reserves the right to reject photos and reviews that don’t meet the guidelines:

Do’s:

Clearly showcase the product and ensure it’s recognizable
Capture your product experience in the photo
Focus on the product attributes mentioned in your review
Provide visuals that shoppers will find useful
Ensure your photo is high-quality and clear
Include children within the intended age range for the product

Don’ts:

Submit stock photos or inauthentic photos
Take a photo of the product in the box
Include any personally identifiable information, such as full names or addresses
Include other brand’s products in the photo
Use inappropriate imagery or explicit content
Include children younger than the intended age range for the product

7. Contact

Have a question?

Contact us if you have general questions about the Play, Rate & Review Program.

Please do not contact us for the following reasons as this may impact your eligibility in the program:

Requests to be included in more offers.
Requests for membership invitations.
Inquiries about your membership standing.
- Program activity and review completion rate can be found in the member dashboard. Leaving authentic, timely reviews for all products received will help keep your account in good standing.
Messages regarding activity within sampling related social media groups, chat rooms or forums.
- The Play, Rate & Review community is not affiliated with outside social media groups and does not endorse any postings made in chat rooms, forums or other social groups. If you choose to take part in these groups, please do not contact us regarding activity and posts in these groups.

Messages pertaining to these topics will not be answered.

8. Code of Conduct

Keep communication with our support team professional. You will not harass, be rude, or use profanities and/or derogatory language when contacting our support team.
Be authentic, honest and mindful when participating in the program. This includes your member profile, offer selections, and review submissions. Please answer all questions in your profile truthfully, and only select offers you are able and interested in trying. Be authentic and honest when submitting reviews for products you’ve tried.
You will not cheat or fake our system. This includes creating and/or maintaining multiple accounts, running someone else’s account, or including false information in your account.